Think! The Uk Governments Campaign For Road Traffic Safety

For over 75 years the UK government has been enforcing road safety campaigns as an aim to make our roads safer for everyone, whether you’re a driver, cyclist, or pedestrian.

In 2000, THINK! came onto the scene and emerged as a new, iconic way to challenge people and make them think about the impacts of dangerous behaviors on British roads.

Often used as an advert during prime time when most British families would be watching television, these safety videos were engrained in our minds and have helped us to question our actions on the roads for the past two decades.

These adverts were even able to be targeted at children and made road safety fun with the instantly recognizable 2003 clip of ‘Stop, Look and Listen’ song sang by a family of hedgehogs. A great way to encourage younger ones to be safe whilst crossing the roads.

Since then, THINK! has continued to display the importance of road traffic safety through video format.

Construction Safety – Turning Concern Into Action Video

Safety videos have also paved the way for construction work in the UK and how it’s undertaken by the staff involved.

The HSE video goes on to explain how many British construction workers will suffer ill health as a result of unsafe working conditions and not adhering to safety guidelines. The video then begins interviewing first-hand sufferers of accidents on site that could have been avoided with the correct safety equipment, such as ear defenders and hard hats, and restrictions in place.

The way in which these videos are filmed, and document real-life events makes the viewer feel empathy for the person affected and shocks them into realizing that it could be, or could have been, them on the receiving end. This encourages workers to respect safety guidelines and enforces site managers and companies to ensure that these supplies are in place.

Farm Safety Partnership In Northern Ireland In March 2015

Although we don’t straight away think of agriculture when we think of modern workplaces that might require a safety video, there are lots of injuries that can occur with heavy farm machinery and around animals.

Figures published in the Health and Safety Executive’s report ‘Fatal injuries in agriculture, forestry, and fishing in Great Britain 2019/20’ show 21 people were killed as a result of farming and other agriculture-related activities during the year.

The most common killer in agriculture is someone being struck by a moving vehicle. Instructional videos on how to safely use and manage farm equipment will help reduce the impact and spread awareness and knowledge amongst the agricultural community.

Having a video that is often shocking, informative, or contains something memorable such as a skit or song, will likely have a larger impact on the viewer and will therefore become an engrained piece in their memory that they will consider before working with certain types of equipment.

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Respiratory PPE

Inhaling dust can be bad news for your lungs. And the smaller the dust particle, the more difficult it is for a facemask to keep it away from your nose and mouth. There are two kinds of respirator: non-powered ones, which rely on your breath to draw in clean air, and motorized ones, whose filters are so strong that a motor is required to draw enough air in. For most garage users, it’s sufficient to have a supply of disposable masks to hand.

Noise Protection PPE

Exposure to loud noise over a long enough period of time will produce undesirable side-effects. These include hearing loss and tinnitus, both of which are irreversible. If you’re going to be operating a hammer-drill, or a nail gun, then a set of ear defenders should be considered an essential purchase. If the job is just a short one, you might use cotton buds instead.

Head Protection PPE

Objects falling from height can inflict catastrophic damage, which is why hard-hats are so essential on a constriction site. But we should also be aware of the danger posed by welding flames, chemicals, and sharp objects.

Foot Protection PPE

Your feet are among the most vulnerable parts of your body, especially if you’re working in an untidy workspace. Look for footwear that’s robust enough to protect you from standing on nails –something with steel caps is likely to work wonders. Of course, it’s also essential that you keep the workplace tidy, and free of hazards like trailing cables.

Eye Protection PPE

The eye is a fragile thing, and it should be protected, especially if flying projectiles and sparks are a danger. Welding masks and protective goggles can be enormously useful if you’re dealing with airborne particles and aerosols.

Protective Clothing

The skin is the largest organ of the body, and thus presents a large target to sharp objects and corrosive chemicals. If you’re handling chemicals, then gloves should be considered essential – pick up a pack of disposable ones so that you can work safely. This has the added benefit of keeping your hands in good condition when you’re getting them dirty!

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The Idea of Coupons:

Coupons are a digital or documented tool that can be redeemed while purchasing any material to experience a reduction in the overall price and bill produced. There are numerous methods of distributing coupons to the customers. Customers may need to perform a certain task or buy the minimum number of items to get such life changing discounts. It is an important marketing strategy used by companies to lure customers who get attracted by the low price of products. Many organizations use this method to increase their sales and bring down the performance of their competitors.

Basic Attributes of Coupons:

Since the idea of coupons is spreading rapidly, customers are demanding coupons from every retailer. It helps the customers to direct their decisions while buying multiple products in a store. They are also very easy to track in terms of scales and percentages depending on the purchase activity of the buyers. The data extracted can be used to analyze the effectiveness of the coupons, variations in sales, and consumer behavior in the market. The responsiveness of the customers is a crucial strategy to determine the price of the upcoming products. Here are some important components of the coupons being distributed in today’s retail market:

1. Date of expiration: This is a useful method to manipulate customers for buying the products early. The sense of urgency in purchasing products can upgrade the sales pitch significantly. Also, it helps the customers to be up to date about their marketing activities as no one likes to keep coupons that have expired a year ago.
2. Limitations: Certain coupons have limitations that do not allow customers to combine them with other offers. Otherwise, customers might misuse it by stacking multiple coupons together and apply them to a sale item whose price is already reduced.
3. The number: This is the most crucial aspect of any coupon as it ultimately decides its value. Customers get automatically attracted by looking at the percentage of reduction offered by the coupons. The bigger the number the more the customers want to know about it.
4. Simplification: The procedure of redeeming a coupon matter a lot. No one has the time to follow lengthy steps to add the discount to their bill. Every customer wants a simple and user-friendly method of applying the exclusive offers to their price.

Benefits of Using Coupons:

Coupons are not just useful for customers but business owners too. It offers a lot of benefits other than just reducing the price of the product. Let us discuss them briefly:

• Increases the overall sale: Consumers often need to buy products in bulk instead of purchasing singular items. If the prices remain fixed they will hesitate to buy too many products at a time. Coupons are an excellent way to allow them to select many products as the overall price will get reduced significantly. Thus not only money but even the time required to visit the local stores daily can also be saved. This is very well applied for customers who are interested in buying household items that are required daily. You can use the saved money to purchase some additional items.
• Let’s you buy your favorite items: There are many products that people want to buy but the price acts as a barrier. Very few individuals can buy the latest models and items just after it has been released. Instead of waiting for the price to get reduced normally, you can use your coupons that you have previously won and not applied yet. You don’t have to worry about compromising the quality of the item. Many e-commerce stores let you buy coupons online. Thus you can buy your dream products at a much lower price compared to others.
• Hold on to customers: Using coupons is one of the most effective ways to retain the customers who visit your shop every day. Not only it helps to retain the old customers, but also helps you to gain new ones easily. In today’s world where the market competition is at its peak, losing customers can result in huge losses for big companies and brands. If your stores do not offer coupons then customers will automatically divert their attention to nearby shops that can provide interesting deals.
• Reduce costs related to advertisements: Coupons are an excellent way of spreading brand awareness and business. It is an ideal way to reduce your expenses for buying advertisement platforms. It contains all the important information related to the name and background of the company that customers can notice. People can automatically recognize your business and make appointments to buy your services. Instead of wasting time in making huge advertisement campaigns and programs, you can distribute coupons via social media websites, email, and other online portals.
• Helps to recognize the best areas for selling: A coupon contains all the vital data filled in by the customers such as their address, street name, pin code, and so on. This can be used to track and identify the type of customers who are interested in buying the products. It gives the organization an option to study consumer behavior and their buying patterns closely. If used effectively it can serve as an ideal way to expand businesses.

Conclusion

Thus you should make use of offers such as Mamaearth product discounts to buy your desired items at a low cost.

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eMarketer predicts global digital ad spending will grow 17% in 2021 and reach $389 billion. The changes COVID brought to the way people shop forced businesses everywhere to step up their digital advertising games. The marketing industry scrambled to find unique ways to reach customers online.

Even post-COVID, the marketing industry is sure to keep some of the new things it has implemented in the past year. Here are some of the key factors promotional experts should consider as they continue into a post-pandemic world.

1. Know Your Client

People start to ignore what they see too much of. So many companies are on social media that users may just skim over ads. You have to find out what is different about each client and promote it in your campaigns.

Talk them through how to figure out what their unique value proposition (UVP) is. Once you know how they are different from competitors, it’s much easier to grab their target audience’s attention and keep it. 

2. Retain in-Person Contact

It’s tempting to move everything online. After all, there is little risk of contracting a virus via a computer screen. However, people crave human contact after months of not seeing family and friends. There are some instances where you should maintain in-person interactions. 

One example would be a new hire to your company. Make sure you bring them into the building and show them around. Introduce them to the leaders and their co-workers. At the same time, maintain social distancing. The Centers for Disease Control and Prevent recommends spacing people at least 6 feet apart in a work environment. 

You should also reach out to new clients. Simply chatting on the phone or via email can seem quite impersonal. Put on a mask and deliver a welcome basket. 

3. Improve Your Website

Since more people are online, websites have increased in importance. Make sure your and your clients’ sites provide pertinent information. 

People may still be wary of going out in public post-COVID. Explain processes you’ve instituted to keep them and your employees safe. Create a new page on your site that explains these methods in detail. How can you put them at ease? What services can you continue, such as curbside pickup or contactless delivery?

4. Increase Social Media Spend

It stands to reason the more time people spend online, the more they’re on social media. There are many benefits to promoting your marketing firm and the businesses you represent on platforms such as Facebook, Instagram and TikTok. 

Narrow the parameters of who sees your ads, targeting a highly specific audience. You won’t waste money throwing an advertisement at a bunch of people and hoping it sticks somewhere. You’ll know exactly who you’re promoting to and how your UVP and business model impact them. 

5. Go Mobile

You likely already ensure your website responds to different screen sizes. You may understand a lot of people access social media via their smartphones.

However, the number of people using their mobile devices to access the internet is higher than ever before. Statista estimates mobile internet users make up 91% of total internet users around the globe. 

If you want to take your marketing business to the next level, you need apps your clients can easily access. You must be ready to read data from anywhere at any time. Embrace mobile technology and the power of a mini-computer in your pocket at all times. Automate anything you can and be aware of the latest tech trends. 

Also, be sure to optimize your site for mobile devices. There’s nothing worse than for a user to access your site only to have problems with sizing and navigation.

6. Find More Influencers

The use of influencers has been on the uptick for a while, but many businesses turned to them during the pandemic to figure out the best ways of reaching new customers. Some of the biggest names in the influencer stratosphere report increases in the number of people contacting them for help promoting their products.

Keep in mind that the top names may be overbooked at the moment. While you can reach many people at one time, there’s something to be said for tapping into the smaller, more concentrated audiences of micro-influencers. Consider working with those who have only a few thousand followers. You may even want to create an online street team and lift up ordinary fans to become micro-influencers for your brand. 

7. Host More Digital Events

People got a taste for online events, working from home and doing things much more conveniently. Even though it was a forced situation, many enjoyed the less stressful lifestyle of social distancing. They get more time with their families and to pursue hobbies.

In the future, consumers will likely demand more digital events. It’s cheaper to stay at home and attend a conference, and you don’t have to line up child care or a pet sitter.

Expect your clients to recognize the lowered expenses for their companies, too. They won’t have to shell out deposits to book a venue, hire a caterer or order name tags. Everything digital creates much less overhead.

While you may still plan and promote some in-person events, expect them to be scaled back and for cyber conferences to rule the day. 

Be Open to Fresh Ideas

If the pandemic taught marketers anything, it was to be open to doing things in a new way. Look for creative replacements for promotions you used to do. Be willing to brainstorm with clients and help them as they recover from a strained economy and changes in their industries. 

Stay creative and look for better options than the way things used to be done. With a little skill, you and your clients will come out ahead.

Eleanor is editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Benefits of Public Transportation

Communities with easy access to public transportation routes and hubs offer efficient travel and lower emissions. In larger cities, traffic congestion can make a morning commute frustrating, homeowners with access to public transportation can spend less time stuck in traffic.

For families with children, selecting an area with a good school district should be a top consideration. Many schools also offer additional activities for children of different ages to participate in. Schools that offer programs where children are able to play outside promote health and productivity. Potential homeowners should research the types of schools nearby and what each has to offer.

When finding a close-knit luxury suburb, residents have the convenience of enjoying restaurants, bars, shops, and salons. Another feature that residents can have the pleasure of enjoying are water features, trails, and parks. Residents can enjoy being outside in the warmer months.

Housing Styles

There are many housing styles available when it comes to looking at real estate listings. Those looking to relocate have a wide variety of styles to choose from. These include luxury homes, townhouses, condominiums, and apartments. Selecting a home with a unique design from the inside out can make the difference between having a house and having a place that feels like a home. Tailored to fit the homeowner’s personal style and needs makes the space feel like it was created specifically for the homeowner.

As housing communities continue to expand, the right time to purchase real estate is now. Hiring a real estate agent is by far the best way to locate real estate listings that caters to the design and style that a future resident may have in mind. A real estate agent is also able to guide those who are not quite sure what they are looking for. A real estate agent can also provide insight into the surrounding areas as to what there is to offer in activities, schools, and shopping.

While working with an agent and filtering through real estate listings, an important factor to keep in mind is that this home should not only cater to what the homeowner is looking for at the moment, but what potential life changes may come along down the line. Signing a contract can be a daunting idea, but having a real estate agent to provide guidance can make all the difference.

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While you’re still wondering what it is capable of, several businesses have increased their ROI up to 10 times using marketing automation. In 2021, this trend is only going to go high.

In this article, we will address the what, how, and why of marketing automation so that you can include it in your Digital Marketing strategy as well. 

What is Marketing Automation?

Marketing Automation is a process that utilizes various tools & software to automate marketing campaigns. It also emphasizes on learning customer behavior over time. 

A few tasks that can be undertaken by automation include:

• Replying to customer queries
• Publishing & scheduling content
• Lead generation & nurturing
• Data entry
• Lead research
• Customer messaging & follow-ups

How does Marketing Automation Work?

Let’s say you’re a B2B marketer, and you run many events. If you were to map that whole campaign process out onto a whiteboard, this is how it would look like:

You start with your target audience — let’s say senior IT professionals in California have opted to receive communication from you. Next, you want to send out an email invite to your list to which one of three things can happen:

Wave 1: If they accept the invite 

Then you send them a welcome email. Your sales team will place a follow-up call, followed by an SMS reminder the day before the event. 

Wave 2: If they decline 

You send them a “See you next time” email and then move out of the campaign.

Wave 3: If they don’t respond 

You run display ads on social media platforms for seven days & if it works, you move them into Wave 1. If it doesn’t work, you move them into wave 2. 

What you have now is a multi-wave, multi-channel experience. Traditionally, you would have to manually execute this whole process using Spreadsheets, Outlook reminders, and other applications. 

With marketing automation, you can do all this on a single platform, known as Content Resource Management (CRM). These CRM platforms are widely used by online marketing specialists across the globe. It lets you design the whole workflow. You set the decision logic, load up your contacts, and the process runs automatically (thus, the name). 

Why Use Marketing Automation?

A marketing automation software streamlines your time taking marketing tasks, and ensures better efficiency of your efforts. By reducing the manual work, it makes your life easy like Adplorer. 

Still confused? The below points will give you a clear idea of why you should use marketing automation in 2021. 

CRM functionality

As discussed above, a CRM platform allows marketers to consolidate and manage their contacts from social media, email, excel spreadsheets, and more. It also allows marketers to create target segments and manage info like last contacted. This enables marketers to keep track of where prospects are in the funnel.

Reporting 

This feature allows marketers to calculate the ROI of marketing activities. Great marketing automation tools can tell you if prospects have engaged with your social media posts, how your landing pages are performing, and the effectiveness of your email marketing campaigns. 

Reduced sales cycle

A buyer usually sees a product ad 8-10 times on various online platforms before purchasing it. Marketing automation allows you to set lead scoring that notifies you when a prospect has reached a certain level of interest so their information can be passed to the sales team.

Wrapping Up

2021 will see extensive use of marketing automation software. If you’re looking to spruce up your marketing strategy, consider employing marketing automation in your Digital Marketing strategy. 

Introduction

Once you initiate a business or a start-up, what is the next step?

Well, the key to a well-established business is the effectiveness of its marketing. The effectiveness of your marketing decides how high your business will rise.

Now, there are innumerous ways of marketing but a wise decision is to marketize where your audience spends most of the time. Undoubtedly the platform is mobile phones!

Mobile phones are an integral part of each human’s life in 2020.

So why not use this fact to enhance your business? In short, the most effective marketing strategy out of all marketing strategies available is mobile marketing.

This article is all about why mobile marketing is an important and effective marketing strategy in 2020?

Before discussing the details of mobile marketing we should first understand mobile marketing.

What is Mobile Marketing?

The simplest way to explain mobile marketing is by saying that it is a means of marketing that involves mobile phones. So marketing and advertising your business or service using the platform of mobile phones is mobile marketing. Smartphones, laptops, mobile phones, and tablets are used to do mobile marketing.

Why is mobile marketing important?

Here is a list of the finest reasons that explain why Mobile Marketing is so important:

Social media-

Most people use social media networking sites on their mobile. In fact, in 2019 there were 3.5 billion active social media users across the world.

Marketing through social media is one of the most fruitful decisions. Create an account of a product or service and regularly post about every minute detail of your service. Make use of compelling captions, images of your product, and infographics to make an effective visual impact on the audience. Many businesses have reported high success rates due to their engagement in social media.

Email Marketing-

Let us break email marketing in this way. How many times in a day do you check your emails? The answer is quite often.

An interesting fact about emails is that as of 2020, 293 billion emails are sent and received each day. All you need to do is generate emails and send them to your targeted audience. Emails help you to develop a strong and trustworthy relationship between you and your current customers.

Responsive Web Design-

Responsive web design is one of the best features of mobile marketing. In the following section, you will learn how responsive web design makes mobile marketing one of the best means of marketing.

What is responsive web design?

It is a web development technique that changes the appearance of a website dynamically according to the size of the device. Your website becomes presentable on any device. This means that the images and other features adapt to the size of the screen and no fuss is created whether the website is opened on a mobile phone or a laptop. This feature ensures the ease and effectiveness of this type of marketing.

Voice search optimization

Another important feature that enhances the effectiveness of mobile marketing is the voice search optimization. Through voice search optimization we can vocally enter the input and the system displays the results after processing the vocal input.

Imagine yourself working in the kitchen. What would you do if both your hands are occupied in cooking and you need to search for something on Google? This is where this feature comes into play.

All you need to do is press a single button and vocally enter your search. All the results will be displayed on your screen. Marketers can also use this feature to add inbuilt voice answers to some common questions. This technique is easy and convenient which makes it very much appreciated and accepted by the users.

Push Notifications-

Push notifications are simple popup messages that flash on the mobile screen. The users don’t have to be in the app or use the mobile phone to receive any push notification. These messages are designed with the purpose to provide information and updates of a product through simple messages.

To ensure you the best and the easiest experience of using push notifications, we suggest you use the Android push notification website. It is an easy and highly effective way of advertising.

Conclusion

Hopefully, this article is a great help. If you want to do justice to your business then, never miss on mobile marketing. It is undoubtedly the best marketing strategy in 2020. It will help you reach your audience in a manner that is easier than any other marketing strategy. Using mobile marketing you can expand and enhance your business in the most effective way. Check the details of each factor to know why mobile marketing is so important. Make use of Android Push Notification to engage more and more users.